Sunday, May 22, 2005

10 Marketing Tips for Entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:

1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’ll offer to do the same to your list.

2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more. You can even create one for free at

3. Create an educational or promotional DVD movie of your business to increase sales and spread word-of-mouth. It’s not as expensive as you may think: cost effectively produces high-quality, personalized DVD movies for clients.

4. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

5. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold. Try to get some recognizable names in your community for additional cachet.

6. Put a special offer or product advertorial on every invoice and statement you
send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

7. Make your business cards stand out and be natural keepers. Offer important
information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

8. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

9. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their
communities and the environment and being good corporate citizens.

10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.

[Excerpted with permission from Sharif Khan’s new ebooklet: 101 Ways to Market Your Business].

Sharif Khan is a professional speaker, writer, coach, and author of Psychology of the Hero Soul, an inspirational book on awakening the hero within and developing people’s leadership potential. For more information, visit or call (416) 417-1259.

Copyright © 2005 Sharif Khan

Publishing Guidelines: You may republish this article as is electronically or in print provided you leave the bylines in tact at the end, and make the Hero Soul web address clickable. Author notification is appreciated and if published in print a courtesy copy is requested. [Minor reformatting allowed to better display copy]

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